We hope you find the content of The Result this month to be  enjoyable and useful.

We welcome your comments, questions and feedback.

Nicole Donegan & Charles Hornor
Directors, StrategyCo
 

How to Write A Press Release

We often find businesses get in a tangle when attempting to write a press release for circularisation to target media. In this article we touch on some of the key points to consider when constructing a press release...click here to read more

Client Case Study - the Gordon Institute of Tafe

StrategyCo has recently undertaken an exciting research project to inform the Gordon Institute of Tafe's (Geelong) re-brand, including a new logo and slogan. 

The process has consisted of consultation with key stakeholders including their large staff group, students, businesses and the general public. Based on the research results we were able to write a rigorous brief that was provided to agencies.

We are now entering Phase 2 to assist The Gordon implement their new brand.

What are Focus Groups?

Focus groups are in-depth discussion groups held with a small number of carefully selected individuals.  They are regarded as a qualitative research method.

Qualitative methods are ways of collecting data which are concerned with describing meaning, rather than with drawing statistical inferences...click here to read more

Complete a 60 Second Survey

Take 60 seconds to answer a couple of questions and go into the draw to win a $50 Myer Gift Voucher. Results will be published in the next issue of The Result.

Click here to complete the 60 second survey.

For the results of the last survey which was conducted on behalf of StrategyCo's client -  MSI Global Alliance regarding Christmas spending patterns, please click here.

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