Company Logo seen to play an important part to a businesses branding (Results of last month's survey)
 

100% of respondents believe that a company logo plays an important role in a business overall branding.

The results also show that business size does not matter when it comes to branding, as a company logo is seen to be important for both small to medium and big businesses (the mean score for company logo importance on overall branding for small to medium business was 4.44/5.00 and big business is 4.89/5.00).

Even though a company logo is seen to be important to a company’s overall branding, 33% of respondents believe that their company logo ‘does not’ reflect their business/brand and another 34%  believe that their company logo only ‘somewhat’ reflects their business/brand.

Unprompted these were the results for the most recognizable ‘Global Brand’:

1.    1. McDonald’s, 45%
2. Coca Cola, 33%
3. Nike, 11%
4. Vodafone, 11%

Unprompted these were the results for the most recognizable ‘Australian Brand’:

1.    1. Telstra, 23%
2. Vegemite, 22%
3. Woolworths, 11%
4. Bonds, 11%
5. CBA, 11%
6. Qantas, 11%
7. Rip Curl, 11%