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Welcome to this
month's issue of StrategyCo’s newsletter, The
Result. We hope that you find the content
enjoyable and useful.
Our aim each month is to provide a concise view on how Research, Planning and Marketing can assist your organisation in a clear, straight forward way.
With the festive season soon approaching we have
included some handy hints on how you can make
the 'silly' season work for your business. |
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The
festive season is always a very busy time of
year and it usually provides a time for
reflection on the things that you didn’t get
time to do this year...click here to read more
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StrategyCo recently undertook a review of the
Customer Information Service at Southern Cross
station on behalf of The Southern Cross Station
Authority...click here to read more
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As
much as 1 July 2010 may seem some considerable
time off, now is the time to lock in dates for
your next financial year planning and
pre-planning. Commence the process early in the
New Year and you will give yourself plenty of
time to ensure that the plans you agree upon are
absolutely ready to implement from 1 July – so
that you can hit the ground running...click here
to read more |
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We
find that many clients ask us to explain what
the difference is between qualitative and
quantitative research. The following is a short explanation of each
research method...click here to read more
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MSI
Global Alliance has been a StrategyCo client for many years
now- in
essence we look after all their marketing
service needs. For example, on a quarterly basis we conduct short
surveys/polls covering an array of business related
issues. We then promote the results to the media with the aim of
increasing the marketplace awareness of MSI Global
Alliance. This has led to TV and radio interviews
and also articles in a range of newspapers and other
publications such as BRW.
To complete the latest MSI Global Alliance Survey and go in the draw to win an iPOD nano please click here.
Congratulations to
Cindie Sassons from Xenon Photography
who has won a $50 Myer Gift voucher for
submitting last months survey. |
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This may seem simple, but you need to give
customers what they want, not what you think
they want. And, if you do this, people will keep
coming back.
John Ilhan |
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