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August 2009
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Welcome to StrategyCo’s
inaugural newsletter The Result. The purpose
of our newsletter is to provide relevant,
succinct information on marketing and business
issues. We hope you enjoy the articles and welcome your comments, questions and feedback. Nicole Donegan and Charles Hornor, Directors, StrategyCo |
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Clients often ask us what other companies are
doing at the moment in terms of their
marketing? Well there is no
single answer to this question
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The StrategyCo team has
been integrally involved in bringing optical
retailer Specsavers into both the
Australian and NZ markets. Not only that, we
have played a senior role in the unfolding store
roll-out program that has seen more than 200
stores opened since February 2008
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more |
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While many businesses are
experiencing the effects of the economic
downturn and need to cut costs, we strongly
advise that now is NOT the time to cut marketing
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more |
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Every
one - two years organisations usually go through
the laborious and time consuming process of
developing a strategic plan to drive their
organisation into the future. This is usually a
Board requirement and driven by the CEO
and
everyone just feels they have to have one!!!
Planning has many benefits, including
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Please spare 60 seconds to answer
one
question and go into the draw to win a $50 Myer
Gift Voucher. Results will be published in the next
issue of The Result
click here |
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“Strategy and
timing are the Himalayas of marketing.
Everything else is the Catskills.”
Al Ries
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